Capture and convert your customers with extraordinary efficiency using a well-timed, well-planned, and exceptionally executed holiday campaign.
Everyone celebrates the last quarter of each year.
No one more so than those in the eCommerce business – because Q4 is also the time when sales skyrocket. Don’t run the risk of the Holiday Rush turning into the Holiday Crush because of last minute, poorly designed and executed holiday marketing campaigns that can lead to errors and missed opportunities.
Compared to Q1-Q3, the last quarter is by far the busiest, most overwhelming, and most profitable period. With all the key holidays and events lined up and primed with people gearing up to shop ‘til they drop, it’s definitely an exciting season you need to plan for.
The hot holiday lineup is strong with Halloween, Thanksgiving, Christmas, Hanukkah New Years, Kwanzaa, and more. And let’s not forget explosive shopping events: Black Friday and Cyber Monday. The question is, are you ready to take on Q4?
So, when should I start planning my holiday marketing? If you’re asking that question, you may be running late. Here are 3 key reasons why you should be planning your holiday campaign by now:
- Avoid The Rush Crush
Waiting too long to plan your advertising strategy for the holidays could potentially cost you a lot of money. Give yourself a comfortable lead time to maximize exposure and engage your customers. You also need enough time to run the numbers on your offers to ensure it turns a profit.
Plus, panning early can give you the advantage of making delivery guarantees your competition can’t.
- Take Advantage Of The Holiday Sales Boost
It’s simple, really.
With so many holidays and so many reasons to give gifts:
- People are in the mood to buy
- They have an appetite to spend more money
- You can maximize brand reach and brand growth to support the rest of the year
- And, ride that boost into Q5.
- Stay Ahead Of The Curve
What’s the best way to beat your competition? Get in front of your customers before they do. Delight consumers this holiday season, and they’ll keep coming back for more.
- Avoid starting too late and facing high advertising costs
- Be top of mind for when people are planning some early holiday shopping
- Get your info out there first or as the better offer
Finish the year strong by getting a head start on your holiday marketing.
Save yourself some time, stress, and money this holiday season, and make sure you end the year on a high note. Begin planning, creating, and scheduling your holiday marketing plan now.
Do you need assistance with your holiday marketing strategies? Book a call with us to see how we can help.
